What strategies and tactics were used in the host city of Rio to gain exposure and marketability?

SPT 111 Sports Economic Analysis Guidelines and Rubric

Overview: In this assignment, you will analyze the financial aspects of an event and the impact it has on an organization.

Prompt: Review the resources provided in the Reading and Resources area of this module that discuss the economics of the Rio Olympics. Then, respond to the following questions:

● What strategies and tactics were used in the host city of Rio to gain exposure and marketability? ● What was the significance of big-dollar sponsors in Rio during the Olympics? ● Do you think these strategies were effective? ● How did sponsorships and partnerships play out during these Olympics, in your assessment? ● What economic role(s) do you feel Rio played during this prestigious sporting event? ● Do you think hosting the 2016 Olympics was a financial success for Rio? If so, in what ways?

Rubric

Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double-spacing, 12-point Times New Roman font, one-inch

margins, and at least three sources cited in APA format.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Strategies and Tactics Identifies the strategies and tactics used in the host city of Rio to gain exposure and marketability

Inaccurately reports the strategies and tactics used in the host city of Rio to gain exposure and marketability

Does not address the strategies and tactics used in the host city of Rio to gain exposure and marketability

20

Sponsors Describes the significance of big dollar sponsors in Rio during the Olympics

Inaccurately describes the significance of big-dollar sponsors in Rio during the Olympics

Does not describe the significance of big-dollar sponsors in Rio during the Olympics

20

Financial Impact of Location Explains the financial impact that the location of the event has on the Olympic organization using evidence to support findings

Inaccurately describes the financial impact that the location of the event has on the Olympic Committee

Does not describe the financial impact that the location of the event has on the Olympic Committee

20

Financial Success Describes whether the event was a financial success, using specific evidence to support rationale

Insufficiently describes whether the event was a financial success

Does not describe whether the event was a financial success

20

Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

20

Total 100 %