What markets are the Disney resorts and parks aiming for?

case study : Disneyland Resort Paris

QUESTIONS

1 What markets are the Disney resorts and parks aiming for?

2 Was Disney’s choice of the Paris site a mistake?

3 What aspects of their parks’ design did Disney change when it constructed Euro Disney?

4 What did Disney not change when it constructed Euro Disney?

5 What were Disney’s main mistakes from the conception of the Paris resort through to 2006?