MKT 4800 Spring 2022
1) This assignment requires formal business writing. Your writing tone should be formal.
2) All sentences must be complete. Bullet points are not acceptable.
3) Use proper grammar.
4) You must use your own words in your answers. Do not copy and paste sentences from the textbook case or the assigned articles.
5) The majority of your grade will be based on correctness and quality. Regarding , an answer with fewer than four (4) lines on computer viewing (not on smartphone viewing) will be considered as a poor-quality answer.
Q1) Identify key players (e.g., customer groups, supplier companies, major organizations) that Tesla deals with in its operation and, from the marketing perspective, describe what Tesla exchanges with each of the key players in order to make money in its business.
Q2) What are the strengths in Tesla’s product strategy? [Visit www.tesla.com to browse Tesla’s product offerings. You must provide at least three (3) strengths.]
Q3) What are the (a) advantages and (b) disadvantages of Tesla’s distribution strategy, compared with that of other car manufacturers (e.g., GM, Ford)?
Q4) Why has Tesla been successful with its “no-advertising” promotion strategy in the auto industry, where typically advertising drives consumers’ attention and actual sales?
Q5) What are the two (2) major similarities between Tesla and Apple? [Your answers must be directly related to marketing.]
Q6) What are the two (2) biggest challenges that Tesla will face in the next 10 years? How should Tesla address those challenges? [Your answers must be directly related to marketing.]