What are the key threats that Western fashion brands face due to the unrest about garment manufacturing conditions in Asia?

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key threats that Western fashion brands face

It is expected this is spread over several sections and you would have relevant sub-headings where appropriate. Make sure you relate your discussion to . Avoid falling into the trap of just telling a story about sweatshops in Asia. Here are some areas you might want to consider:

Threats: What are the key threats that Western fashion face due to the unrest about garment manufacturing conditions in Asia? Consider this in terms of branding. Is this a threat to brand positioning, brand vision, brand experience?

CSR: To what extent does the scandal undermine the CSR policies of Western fashion brands?

Public Relations: What are the potential public relations issues that may arise with Western customers due to the situation in Asia? Note potential risk of consumer boycott.

Evaluation: What could Western fashion brands do to restore consumer ? (Could they turn the risk of a boycott into a buycott?)

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