Was it a good sign that the CEO came to a kick-off meeting for a project, or was it a threat?

In this frame, the most important aspect of any event in an organization is not what actually happened, but what it means. Was it a good sign that the CEO came to a kick-off meeting for a , or was it a threat?

The symbolic frame also relates to the company’s culture. How do people dress? How many hours do they work? How do they run meetings? Many IT projects are and include stakeholders from various cultures. Understanding those cultures is also a crucial part of the symbolic frame.