Topic: Positioning: The Case of Cathay Pacific Airways

Topic: Positioning: The Case of Cathay Pacific Airways

Watch this interview with Craig Briggs on the Case of Cathay Pacific Airways. Then, answer the questions below.

There is a video embedded into the ad about the Cathay Pacific livery and “brushwing.” It might be a bit hard to hear. Here is the original source.

Question 2

Question: Explain the main demographic factors behind Cathay’s to rebrand:

Answer (minimum of 60 words):

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Part 2

Topic: SWOT

Organization of Information:

You will simply present a SWOT analysis for the team coffee concept:

Each of the “SW” parts should have a minimum of four points, with each point being explained in a minimum of 15 words

Each of the “OT” parts should have a minimum of six points, with each point being explained in a minimum of 15 words.

Please be very specific. “Increasing competition” is not concrete enough, for example. The points must be clear enough so the reader understands that point you are making

Present the information as follows (using the same colors as follows):

Name of Your Coffee Business (this can be preliminary)

Brief (20 words) :

Strengths

•

Weaknesses

•

Opportunities

•

Threats

•