The project work involves you identifying a challenge / difficulty in your contact organization’s communication work

Written submission:

The project work involves you identifying a challenge / difficulty in your contact organization’s communication work. In addition, based on the course literature, you must analyze and reason out that handle the challenge in a constructive and developing way. You also need to highlight a sustainability aspect linked to at least one of your arguments.
The task can be divided into five parts:

Introduction that describes a challenge in the contact organization
Reasoning regarding proposals for handling:
argument # 1
argument # 2
argument # 3
The scope of the assignment is about 2500 words / 6-8 A4 pages (including reference list).


All project work is presented and opposed in groups of 5 .
You register for the seminar before or in connection with uploading your work no later than 14 March. The assignment is then opened for peer review, then you get access to your seminar group’s submissions. In connection with the allocation of opponents, a grant will be published.

At the seminar, you present the work you have opposed with visual support (approx. 5 min). Then it is time for the opposition itself, which should take place in dialogue (about 10 minutes).

As an opponent, you should address a couple of key issues / reflections / themes and not details. Everyone must have read all the work of their seminar group in order to be able to participate in discussion and make comments, everyone must contribute at least three prepared reflections / questions per work during the open.

Learning outcomes that are examined in the project assignment written submission:

1.1 Demonstrate in-depth knowledge of and understanding of information and communication concepts
1.2 Demonstrate an understanding of academic written reasoning

2.1 Analyze and critically discuss theoretical and practical aspects of organizations’ communication

3.1 Evaluate strategies for communication in relation to sustainable development
3.2 Demonstrate academic written reasoning.

التعليمات الكتابية :
Document formatting

All submissions must follow the specified number of characters in the information. Headings and subheadings must be relevant and have a drawing in the text. The following formatting is recommended:

Line spacing at least 1 and max 1.5
Distance between pieces max 6 pt
Running text must be formatted with a serif font (letters with feet)
Margin width should be standard for Word
The text should be placed in a column, unless otherwise stated
Page and paragraph breaks should be used instead of “enter” press
Header / footer should indicate:
Information about the task
Information about the student
You choose whether the information should be submitted as .docx or .pdf.

Academic and scientific :

The main characteristic of a scientific academic text is that it presents an argument with the help of previous research and / or empirical data. Academic text should also be accurate and exactly where the author’s interpretation is clear to the reader. If you write a statement, it must be rooted in research, theory or in that you can assert the statement based on the results of a study you have done.

Linguistically, you should write a common thread that with your own reasoning clarifies your position in relation to other sources. Some simple language guidelines that apply to most academic texts and that apply to the course assignments:


This may be repetition for some, and if so, it’s just fine!
The most important thing for an academic text is that it is clear and that the author leads the reader right in the text, there should be no room for the reader to make their own interpretations or misunderstandings. Such clarity is achieved by arguing for each statement with references to various sources and / or empirical material he has collected.

Sentences must be complete and not consist of only one clause. At the bottom of this page is a short list of things to think about, and otherwise we refer to

References and quotes

All written submissions must be referenced and concluded with a reference list with its own heading according to APA 7 or Harvard. In case of uncertainty in the choice of reference tradition, we recommend following APA version 7 via Karolinska Institutet’s guide.

A tip is to use Endnote (can be downloaded from the student pages on the website). It’s a great way to create your own library of references that can be easily referenced when using word. In addition, it facilitates reference management in running text.

Note: References in running text, even when they end the sentence, should be before a period – not after. If you hear a reference to more than one sentence, write in a way that makes it clear that the reference belongs to several sentences, for example by starting with “Andersson (2015) meaning …” and then holding the thread until the end of the reasoning to be attributed to the reference.

Quotes should be used sparingly – they are used because they are particularly illuminating or insightful. It should be clear in what way the quote enriches your reasoning. The reader should not be left to speculate as to why they are standing there. Longer quotes should be formatted as block quotes.

Basic language rules

Each sentence should be complete and not consist of only a clause or some kind of “bullet format”, unless it is a bulleted list.
Do not start sentences with “But”, “And”, “Which” etc. It often indicates that the sentence is incomplete and / or that it appears as “in point form” instead of as a whole sentence.
Keep pieces that belong together, ie the text should not be broken up into a lot of small pieces as it will be more difficult to read and get a context.
Avoid valuing words like “of course”, “of course”, “yes”, “enough”, “of course” – it makes the text tendentious.
Each statement must be backed up by referring to a source or by argumentation based on source and / or empirical data.
Claims that are conclusions must have been built up before so that the conclusion is valid and credible.
If you write “Studies show that …” then you must state examples of studies: “Studies (eg Andersson, 2002, Pettersson, 2012 etc) show that …”
Think of spoken and written language: “out” and “off” and “it shows that” and “it shows that” respectively.
The use of “man” (or “en”) is avoided in academic text. It is both talkative and leads to ambiguity.
Academic text should be easy to understand in its flow and credible. Write complete and simple sentences in straight word order where possible.
Strive for objectivity and objectivity. Formulate the text clearly and precisely.
Pay attention to special writings – in Swedish words are kept together.
Figures, tables, etc., like quotes, should not hang loose but should be related to / explained / described / developed in running text.
Feel free to read scientific articles in your subject and see how the authors write! Not all articles published are good or have good language, but if you read enough, you will see the pattern of articles in your topic.

Tips on Literature for Academic Writing: Björk, L.A. & Räisänen, C. (2003). Academic writing: a university writing course. (3. [rev.]) Student Literature.

Examples of incorrect and incomplete sentence structure: “The fact that the recipient receives the right information can be compared to the model Shannon and Weaver developed in 1979 (Andersson, 2002). A model that shows a one-way and linear process. ” The second sentence is more in point form than a complete sentence.

Write instead: “This model shows a one-way and linear process, because …” By writing, you build a language that is easy to read and follow for the reader. By adding “because” a linguistic input is created to motivate / argue for the statement.