Start up business plan needs to be created WITHOUT using a business plan template

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Start up business plan needs to be created WITHOUT using a template. This needs to be created from scratch and needs be able to catch peoples eye so they can invest in this. This is a midterm and a class assignment. I need to be able to work with you so that I can be fluent on what I am speaking about.

Cover Page

2. Table of Contents

3. Executive Summary

4. Business Opportunity / Customer Need

5. The Company

6. Management and Key Personnel

7. The Market

8. Product / Services

9. Marketing Plan

10.

11. Sales / Promotions / Rollout

12. Intellectual Property Strategy

13. Sustainable Competitive Advantage

14. Financial Projections (three year basis) Assumptions

Cash Flow Statement Income Statement Balance Sheet

Use of Funds

15. and Key Milestones

16. Upside / Downsides Issues (Sensitivity Analysis)

17. Appendices – including references & any supporting documents

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