Persuasive Presentation Using the AIDA Method

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Persuasive Presentation Using the AIDA Method

Specific Purpose: At the end of my presentation I want my listener to (believe or act):

Attention Step: Capture their eyes and ears.

Transition:

Interest Step: Build the case, the need, to act.

Transition:

Desire Step: Move listeners from “I’m interested” to “I want this.”

Transition:

Action Step: Simple, easy step to take.

/ 25 Points