MBA FPX5006 Grantham University Mercedes Benz Strategic Analysis Review Complete a VRIO or Value Chain analysis, a PESTLE analysis, and a Five Forces model for an organization. Prepare a 3-6-page executivereport that analyzes the internal and external environments of the organization and recommends a course of action based on the analysis. 7/16/2020
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MBA-FPX5006
u01a1 – Strategic Process and Analysis
Learner: Bryan Nickerson
OVERALL COMMENTS
RUBRICS
CRITERIA 1
Analyze the key components of the AFI strategic planning framework, assessing the value of using a strategic planning framework for sustained competitive advantage.
COMPETENCY
Assess the importance of strategic management for supporting long term success and sustained competitive advantage.
NON_PERFORMANCE: Does not analyze the key components of the AFI strategic planning framework nor assess the value of using strategic planning.
BASIC: Identifies the key components of the AFI strategic planning framework but does not explain how to use a framework.
PROFICIENT: Analyzes the key components of the AFI strategic planning framework and explains the importance of each component.
DISTINGUISHED:
Analyzes the key components of the AFI strategic planning framework, assessing the value of using a strategic planning framework for long-term success and sustained competitive advantage.
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CRITERIA 2
Explain the role of leadership in the strategic planning process.
COMPETENCY
Assess the importance of strategic management for supporting long term success and sustained competitive advantage.
NON_PERFORMANCE: Does not explain the role of leadership in the strategic planning process.
BASIC: Explains the role of leadership in the strategic planning process but the explanation is inaccurate or is missing key elements.
PROFICIENT: Explains the role of leadership in the strategic planning process.
DISTINGUISHED: Analyzes the role of leadership in the strategic planning process, including the role of ethical responsibility.
CRITERIA 3
Analyze the internal environment of an organization.
COMPETENCY
Analyze the internal and external environments of an organization in order to formulate and implement successful strategies.
NON_PERFORMANCE: Does not analyze the internal environment of an organization.
BASIC: Identifies the elements of an internal environmental analysis.
PROFICIENT: Analyzes the internal environment of an organization.
DISTINGUISHED: Analyzes the internal environment of an organization and includes a discussion of how the business strategies relate to the organizational structure and governance.
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CRITERIA 4
Analyze the external environment of an organization.
COMPETENCY
Analyze the internal and external environments of an organization in order to formulate and implement successful strategies.
NON_PERFORMANCE: Does not analyze the external environment of an organization.
BASIC: Identifies the elements of an external environmental analysis.
PROFICIENT: Analyzes the external environment of an organization.
DISTINGUISHED: Analyzes the external environment of an organization and discusses how the organization can respond to external forces.
CRITERIA 5
Recommend a course of action based on an internal and external environmental analysis.
COMPETENCY
Apply strategic thinking approaches to resolve business-related challenges.
NON_PERFORMANCE: Does not recommend a course of action.
BASIC: Recommends a course of action but the recommendation is not based on internal and external analyses.
PROFICIENT: Recommends a course of action based on an internal and external environmental analysis.
DISTINGUISHED: Recommends a course of action based on an internal and external environmental analysis; recommendation is supported with evidence.
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CRITERIA 6
Address assessment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences.
COMPETENCY
Communicate business needs, opportunities, and strategies with multiple stakeholders.
NON_PERFORMANCE: Does not respond to the assessment prompt and/or does not organize text appropriately, uses inappropriate tone, or does not include structurally sound sentences.
BASIC: Addresses the assessment purpose with minimal issues related to evidence, tone, and sentence structure.
PROFICIENT: Addresses assessment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound sentences.
DISTINGUISHED: Presents a focused purpose through strong organizational skills. Presents evidence through strong paraphrasing/summarizing and appropriate tone and sentence structure.
CRITERIA 7
Apply the standard writing conventions for the discipline, including structure, voice, person, and tone.
COMPETENCY
Communicate business needs, opportunities, and strategies with multiple stakeholders.
NON_PERFORMANCE: Uses language that is inappropriate for the intended audience.
BASIC: Does not meet writing conventions for the discipline and/or lacks appropriate voice, person, or tone for the intended audience.
PROFICIENT: Applies in text the standard writing conventions for the discipline, including structure, voice, person and tone.
DISTINGUISHED: Exhibits strict adherence to writing conventions for the discipline and uses appropriate voice, person, and tone for the intended audience.
Supplemental Feedback
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SUPPLEMENTAL CRITERIA 1
Purpose
Compose a text that articulates meaning relevant to the main topic, scope, and purpose of the prompt
BEGINNING: This text is unrelated to the assignment prompt.
DEVELOPING: This text is related to the assignment prompt but does not demonstrate an understanding of the main topic, scope, and purpose.
SKILLED: This text responds to the assignment prompt and appropriately addresses the main topic, scope, and purpose.
ADVANCED: This text presents a focused response to the assignment prompt and demonstrates a thorough understanding of the main topic, scope, and purpose.
SUPPLEMENTAL CRITERIA 2
Organization
Develop text using organization, structure, and transitions that demonstrate understanding of relationship between main and subtopics
BEGINNING: This text does not include a thesis statement and is organized inappropriately for the assignment.
DEVELOPING: The thesis statement in this text is unclear and/or the text is presented in paragraphs with unclear main idea(s) and/or transitional phrases.
SKILLED: This text includes a thesis statement and is organized into paragraphs, with clear main ideas and effective transitional phrases.
ADVANCED:
This text reflects a strong thesis statement. Additionally, this text is organized with skillful transitions into paragraphs with clear main ideas, sufficient evidence, analysis, and linking information.
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SUPPLEMENTAL CRITERIA 3
Evidence
Integrate into text appropriate use of scholarly sources and evidence
BEGINNING: This text included plagiarized information.
DEVELOPING: This text lacks synthesis of information from sources and/or the credibility of the sources is questionable, with many flaws in APA citation style.
SKILLED: The included evidence was integrated and synthesized from outside sources, most of which are scholarly, with minimal flaws in APA citation style.
ADVANCED: The evidence in this text was integrated and synthesized from credible, scholarly, and professionally sound sources, with minimal flaws in APA citation style.
SUPPLEMENTAL CRITERIA 4
Tone
Apply in text the standard writing conventions for the discipline, including structure, voice, person and tone
BEGINNING: Text uses language inappropriate for the intended audience.
DEVELOPING: This text does not meet writing conventions for the discipline and lacks appropriate voice, person, and/or tone for the intended audience.
SKILLED: This text meets writing conventions for the discipline and there were minimal issues in appropriate use of voice, person, or tone for the intended audience.
ADVANCED: This text exhibits strict adherence to writing conventions for the discipline and uses appropriate voice, person, and tone for the intended audience.
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SUPPLEMENTAL CRITERIA 5
Sentence Structure
Produce text with minimal grammar, usage, spelling, and mechanical errors
BEGINNING: Text meaning is unclear due to errors in sentence structure, grammar, usage, word choice, spelling, or mechanics in 75% or more of text.
DEVELOPING: Text meaning is interrupted due to sentence structure, grammar, usage, word choice, spelling, or mechanical errors in 25%-75% or more of text.
SKILLED: Text conveys clear meaning with minimal issues in grammar, usage, word choice, spelling, or mechanical errors in 10%-25% of text.
ADVANCED: Text complexity and concision conveys clear meaning, with grammar, usage, word choice, spelling, or mechanical errors in 10% or less of text.
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Resources: AFI Framework – MBA-FPX5006 – Summer 2020 – …
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Resources: AFI Framework
This resource will help you understand the AFI Framework:
Rothaermel, F. (2012). Why do we need the AFI framework? Analysis, formulation, implementation [Video]. | Transcript Retrieved
from https://www.youtube.com/watch?v=nXOVGMVNZ7Y
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Resources: PESTLE and Five Forces – MBA-FPX5006 – Summer…
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Resources: PESTLE and Five Forces
The following resources provide a thorough examination of PESTLE and Five Forces:
tutor2u. (2016). PESTLE analysis [Video]. | Transcript Retrieved from https://www.youtube.com/watch?v=sP2sDw5waEU
Harvard Business Review. (2008). The five competitive forces that shape strategy [Video]. | Transcript Retrieved from https://www.youtube.com/watch?
v=mYF2_FBCvXw&list=PLoGhzQgdhGJws7SPKJqIY8FnzGm-QCcLj&index=1
Rothaermel, F. (2021). Strategic management (5th ed.). New York, NY: McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 3, “External Analysis.”
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Assessment 1 Instructions: Strategic Process and Analysis &…
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Assessment 1 Instructions: Strategic Process and Analysis
Complete a VRIO or Value Chain analysis, a PESTLE analysis, and a Five Forces model for an organization. Prepare a 3-6-page executive
report that analyzes the internal and external environments of the organization and recommends a course of action based on the analysis.
Introduction
AFI, VRIO, and value chain are just three concepts you need to understand as a business strategist. This assessment focuses on these
important facets of business analysis.
Introduction
For this assessment, you will analyze the internal and external factors that shape and influence an organization’s strategy. Your work on this
assessment will demonstrate your understanding of industry forces and how an organization can leverage its strengths to its advantage. This
portfolio work project asks you to analyze the strategic process using the AFI framework. This analysis will clearly demonstrate your ability to
think critically and strategically, and to use evidence to support your thinking.
Scenario
The vice president of strategy has asked you to prepare an objective analysis of the internal and external environments of the organization.
She is hoping that your insight can be used to plan for the future direction of the company.
Your Role
You are a strategic analyst for the company you have selected to use in this course. The company has recently started the strategic planning
process and needs to analyze the current internal and external environments.
Requirements
To complete this assessment, be sure you understand the AFI framework as presented in your text. Conduct your own research to find recent
articles on the value of strategic planning and the role of leadership in the strategic planning process. (Note that the Strategic Management
Process Map on pages 30 and 31 of the course text will be very helpful in completing this assessment.)
For this assessment, you will need to complete a VRIO or Value Chain analysis, a PESTLE analysis based on research of the organization (not
conjecture or opinion), and a Five Forces model (pay attention to the relationships of elements from both PESTLE and Five Forces). Your prior
discussion work should help here. These must be included as appendices in the document you submit. You should also research the industry
your company is in, as well as the company’s website for information and supporting evidence. Once you have this research completed,
prepare an executive briefing report that will be distributed to senior executive leadership. In your report, address the following:
Analyze the key components of the AFI strategic planning framework. Assess the value of using a strategic planning framework for
long-term success and sustained competitive advantage.
Analyze the internal environment of the organization.
What are the key findings from your VRIO or Value Chain analysis?
How well does the organization leverage its strengths to execute the business strategy?
How effective is the organizational structure and management system design?
Analyze the external environment of the organization.
What are the key findings from your PESTLE analysis?
What are the key findings from your Five Forces analysis?
How can the organization respond to these forces to better position itself?
Explain the role of leadership in the strategic planning process. Be sure to address the ethical responsibilities of leaders in the strategic
planning process.
Recommend a course of action for leadership based on your analysis.
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Assessment 1 Instructions: Strategic Process and Analysis &…
Deliverable Format
The strategic process and analysis is a professional document and should therefore follow the corresponding MBA Academic and Professional
Document Guidelines, found under Writing in the MBA Program Resources, which you can find in the Tools and Resources for this course. Pay
attention to the sections on APA formatting and citing references.
In addition to the analysis, include:
Title page.
Table of contents.
Executive summary.
References page with APA formatted references from at least five sources.
Appendices: VRIO or Value Chain analysis, PESTLE analysis, and Five Forces analysis.
Target length of 5–7 content pages in addition to title, references pages, and appendices including your VRIO/Value Chain, PESTLE,
and Five Forces analyses.
Written for an audience of executive leaders.
Evaluation
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through
corresponding scoring guide criteria:
Competency 1: Assess the importance of strategic management for supporting long term success and sustained competitive
advantage.
Analyze the key components of the AFI strategic planning framework, assessing the value of using a strategic planning
framework for sustained competitive advantage.
Explain the role of leadership in the strategic planning process.
Competency 2: Apply strategic thinking approaches to resolve business-related challenges.
Recommend a course of action based on an internal and external environmental analysis.
Competency 3: Analyze the internal and external environments of an organization in order to formulate and implement successful
strategies.
Analyze the internal environment of an organization.
Analyze the external environment of an organization.
Competency 5: Communicate business needs, opportunities, and strategies with multiple stakeholders.
Address assessment purpose in a well-organized text, incorporating appropriate evidence and tone in grammatically sound
sentences.
Apply the standard writing conventions for the discipline, including structure, voice, person, and tone.
Faculty will use the scoring guide to review your deliverable as if they were the vice president of strategy. Review the scoring guide prior to
developing and submitting your assessment.
ePortfolio
This portfolio work project demonstrates your competency in applying knowledge and skills required of a MBA learner in the workplace. Save
this activity to your ePortfolio for future reference in the workplace.
Note: Faculty may use the Writing Feedback Tool when grading this assessment. The Writing Feedback Tool is designed to provide you with
guidance and resources to develop your writing based on five core skills. You will find writing feedback in the Scoring Guide for the
assessment, once your work has been evaluated.
SCORING GUIDE
Use the scoring guide to understand how your assessment will be evaluated.
VIEW SCORING GUIDE
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Resources: Competitive Advantage – MBA-FPX5006 – Summer …
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Resources: Competitive Advantage
The following resources provide greater insight into competitive advantage:
Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Review, 86(12), 50–59.
Kaplan, R. S., & Norton, D. P. (1992). The balanced scorecard – measures that drive performance. Harvard Business Review, 70(1), 71–79.
Rothaermel, F. (2021). Strategic management (5th ed.). New York, NY: McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
Chapter 5, “Competitive Advantage, Firm Performance, and Business Models.”
Amadeo, K. (2019). What is competitive advantage? Three strategies that work. Retrieved from https://www.thebalance.com/what-is-competitiveadvantage-3-strategies-that-work-3305828
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