Bus 450 – Business Strategy
Individual Strategic Plan Project
The semester Individual project will consist of strategic plan that each will develop for an assigned company. Students will submit a finished plan in WORD and EXCEL (for financials) for the various sections of the plan. The plan will count toward 30% of final grade.
The plan is to be double spaced and a minimum of 20 pages total.
Strategic Plan Outline
- Introduction/Executive Summary (Due 3/31/22) – 1 Page
- Situation Analysis (use of 3-5 analysis tools – PESTLE, Value Chain, Five forces, SWOT (etc.) (Due 3/1/22) – 5+ Pages plus sources
- Comprehensive review of the external environment
- Comprehensive analysis of the internal organization
Note: Students should read, use and cite Michael Porter’s HBR “The Five Competitive Forces that Shape Strategy” for this section.
- Mission and Vision (Must be your own – based on the research you completed and not the company’s existing M&V) (Due 3/22/22) – 1 Page
- Five to Seven Strategies and Tactics based on the above analysis (below is not an exhaustive list – need to tailor to your company and industry) (Due 3/22/22) – 5+ Pages
- Business level
- Competitive dynamics
- Corporate level
- Mergers and Acquisitions
- International (if applicable)
- Cooperative/Alliances, etc.
- Based on your strategies, develop three specific recommendations to gain sustainable competitive advantage and achieve long-term performance
and back up by facts. (Due 3/22/22) – 2+ Pages
- Strategy Implementation impact on: (Due 3/31/22) – 2+ Pages
- Corporate Governance
- Organizational Structure and Controls
- Core Action Plans and timing (how will you implement the strategies and tactics and timing)? (Due 3/31/22) – 2+ Pages
- Measurement – What is your specific plan to measure the success of your and tactics? (Due 3/31/22) – 2+ Pages
- Appendices and bibliography (Due 3/31/22) –
For these analyses and recommendations, students should apply the concepts and frameworks covered in this course. Your analyses and recommendations should be specific, substantiated with data, executable, and logically coherent.