Importance of understanding cross cultural differences in values for online business

Write 300 words on discussion and respond to two articles with 200 words each

1)Write 300 words for discussion with 3 peer reviewed references

With so much business being conducted over the Internet (electronic and virtually), why is it important to understand cross-cultural differences in values?

2) Respond to two articles with 200 words each

Article 1

Importance of understanding cross cultural differences in values for online business

The emergence and continuous advancements in online business activities have created strong influence on global economy. Internet pervasiveness with several other factors entices the process of pursuits. In this regard as client portfolios include global purchasers, it is essential for optimizing purchaser experience. Incorporation of cultural diversity into sales and customer interaction strategies is essential for sustainability and benefits in ecommerce activities to enhance sales potential. Cross cultural variations are related to day to day interactions, use of internet, promotions and advertisements. Entrusting customers is essential for accommodation of online consumers from varied cultural backgrounds (Nam & Kannan, 2020). It is essential for gaining perceptions about cross cultural differences in values as the process. This is essential for maximization of opportunities to interact with international buyers and accommodate concerned cultural priorities appropriately. This assists in overcoming linguistic barriers and utilizes content for marketing suitably. IN terms of daily communication and tone certain cultures expect formal or impersonal ways and others prefer casual content that is easily understood. Following such peculiarities gravitate customers towards business and enhance sales. Understanding such cultural variations assist in prevention of unexpected negative consequences (Srivastava, Singh, & Dhir, 2020). For enhancing efficiency of communication with foreign customers, accommodation of relevant cultural priorities is essential. Cultural variations impact end user security for advancements to buy.

 The extent at those purchasers understands sharing personal data and banking differ from one geographical location to another. Online buyers need to feel secure for continuing with specific online business brand or platform. Few nations prefer to use online transactions. Several nations are associated with regulations to utilize social media channels for content marketing activities. Staying familiar with such facts is imperative for management of global customers to pursue online trade activities. This provides scope for reassuring customers in specific ways and encourages purchase activities online. Security for online payment activities is common concern for all customers. To enhance such trust among users it is important to instill trust by incorporation of most used payment methods in given nations (Szkudlarek, Osland, Nardon, & Zander, 2020). Otherwise, implementing unfamiliar payment procedures may enhance security concerns and decreases chances of customers to finalize purchase. These facts indicate that understanding cross cultural differences in values assist online trade to sustain in most typical global markets efficiently.


Nam, H., & Kannan, P. (2020). Digital Environment in Global Markets: Cross-Cultural Implications for EvolvingCustomer Journeys. Journal of International Marketing, 28(1), 28-47. Retrieved from

Srivastava, S., Singh, S., & Dhir, S. (2020). Culture and International : A review and research agenda. International Business Review, 29(4), 1-10. Retrieved from

Szkudlarek, B., Osland, J. S., Nardon, L., & Zander, L. (2020). Communication and culture in international business – Moving the field forward. Journal of World Business, 55(6), 1-9. Retrieved from

Article 2

Leadership is found in the realm of life where people create meaning with one another and work together to achieve common social and institutional objectives to meet their wants and realize their ideals. Patient-centered leadership includes skills that affect patients and their families. Leadership skills aimed towards nurses, other healthcare professionals, the organization, or the broader healthcare system were included in organization and system-focused leadership. We may accomplish much of the necessary intellectual repositioning by shifting the conceptual register from management to leadership. Making the shift, however, is difficult and requires the application of knowledge from a variety of sources and disciplines. Knowledge of leadership may be put to good use in practice, particularly if it’s backed up by a good set of methodical procedures, such as those found in a good strategy process. (Parvin, 2019).

Leadership development may be investigated on a team or organizational level. Organizational, community, and tourist development, as well as collaborative leadership, are the subjects of interpretative and critical studies. Each one requires a unique set of abilities, but there are some similarities. may be more or less appropriate. It is impossible to make a management choice or perform a managerial action without being affected by assumptions, no matter how good or bad they are. The conversation that follows will concentrate on advanced nurse leadership and will be guided by these four leadership domains. As a professor, I’m faced with the following conundrum: I believe leadership theory is important, but I also know that many students in my courses are skeptical of it. (Willi, 2017).

Much has been said about leadership and its importance in many aspects of life. According to studies, the ideal time to expose youngsters to leadership experiences is around their middle childhood. While religious figures were the most popular role in the qualitative phase, parenting as a leadership role was the most popular in the quantitative phase. Sectarian schools were found to offer reliable data on the ideological leadership viewpoints and important characteristics of Christian youngsters living in the region’s sociopolitical and cultural environment. While the offered valuable insights into the effect of culture on leadership, House points out that one of the study’s main achievements was to demonstrate that leadership qualities such as honesty and intellect are valued throughout cultures. These clergy leaders have been called to serve in congregations throughout the Episcopal Diocese of New York over the last three years with an understanding of the congregation as a system subject to dynamics and forces that affect its capacity to engage and work within the ever-shifting context in which the clergy are called to minister. (Parvin, 2019).


Parvin A. (2019). Administration and the board in quality confirmation: experiences from the setting of Khulna University, Bangladesh. Advanced education (00181560). 77(4),739-756. doi:10.1007/s10734-018-0299-1.

Willis S, Clarke S, O’Connor E. (2017). Contextualizing administration: Transformational authority and -By-Exception-Active in security basic settings. Diary of Occupational and Organizational Psychology. 90(3),281-305. doi:10.1111/joop.12172.