Company’s Situation analysis, Industrial analysis and STP:

Company’s Situation analysis, Industrial analysis and STP:

Note: This company is real company in Canada and we’ve to do detail project about this company so make sure you’re putting right/real information into it.

Do not put general information in these analyses, be specific and put information which is related to company or industry by doing these analyses.

3 page maximum, 3-5 references

APA format

Situational Analysis:

Customer Company

Competitors

Industry Analysis:

PEST/SWOT

Make a diagram so that it can fit in 3-page criteria.

Consumer STP:

Segmentation

Targeting

Positioning