Analyse the eyewear industry and explain how digitalisation impacts competition among incumbent,firms

ASSIGNMENT DESCRIPTION:

students are requested to submit a group project focusing on Safilo Group. They can
use the document entitled “Annual report 2020” (available at
https://www.safilogroup.com/en/investors/presentations-reports/reports ) and other relevant sources
of information. Students are required to:
• Analyse the eyewear industry and explain how digitalisation impacts among incumbent
firms (25 points).
• Discuss the firm’s corporate strategy and critically evaluate how information technology affects its
development and implementation (25 points).
• Critically assess whether and to what extent environmental sustainability impacts Safilo’s strategic
decision-making (25 points).

YOU WILL NEED ONLY TO ANSWER TO THE FOLLOWING QUESTION AND DO A RELEVANT CONCLUSION TO THE ESSAY:
• Identify the company’s competitive advantages and use Vrio framework to evaluate their sustainability in a digital and global market (25 points).

STRUCTURE AND FORMAT OF THE :
This is a group assignment. Groups should be made up of 2, 3 participants maximum. Groups can be
chosen at your convenience and should be submitted to the course lecturer with the subject of your
project. In the event that groups cannot be amicably selected the course lecturer will select groups,
even amongst those groups already decided. The course lecturer reserves the right to select groups
without recourse or debate.
Make sure your writing is precise and to the point. Your paper should not exceed 2000 +/-10% words
per student, excluding appendices and references.
Format of the report:
1. The report should display a coherent structure: title page should include student name, module
name, lecturer name, date and school name followed by contents page, introduction,
executive summary, methodology, findings, analysis, recommendations, referencing and
appendices.
2. The report should be prepared as a neatly typed Word document (Times New Roman 12
points), with double spacing and page numbering.
3. All reports will be discussed in class in a power point presentation of no more than 20 minutes.
The presentation should be a summary of your work.
4. Tables or work/data taken from other sources may be included in an appendix.
5. All sources must be referenced in the text and a full bibliography must be provided (including
visited websites) in the Harvard style referencing system. Paraphrasing or direct quotes taken
from other sources must be clearly indicated with citations. No footnoting!
6. Students are reminded that depth, relevance and variety are the crucial elements of quality
research. (Wikipedia is not considered to be a relevant source of information; any students
referencing Wikipedia will be deducted marks! Alternatively, if you find information on
Wikipedia use the original sources listed at the bottom of the )
7. Students are reminded to use valid and peer-reviewed references to support their work.
Websites should only be used if they represent an established source and only for facts and
figures. Students should make the most of academic and practitioner books and articles.
8. Submission should be by the deadline below and should include a hard copy to the lecturer
and an electronic copy to your academic coordinator
9. All work must conform to University regulations on Cheating, Collusion and Plagiarism’ as
described in your program handbook. You are advised to use the Harvard referencing style
and avoid plagiarism.