AMAZON – case study

AMAZON – case study

Video resources:

Jeff Besos discusses the business model of the company:

How Amazon works:

Watch the two videos and answer the following questions:

1. What is Amazon’s mission?

2. What is the company’s approach on innovation and investments?

3. How would you define the company’s relationship with its competitors?

4. What is the company’s value proposition?

5. What are the sources of the competitive advantage of Amazon?

6. What is the company’s business model?

7. What are the main aspects of the external environment that affect the company?

8. What are the strengths and weaknesses of the company?